Meet The Team
All Teams
Tim Wilson
Managing Director and Nominated IndividualTim entered the Care industry in 2010 after a successful career in Media and as a technology consultant for two of the top five global tech firms. Passionate about quality, Tim firmly believes that well-supported staff provide the highest quality service for customers. He served as a Director on WSPiC for 8 years and currently holds directorial roles at the Surrey Care Association and the National Homecare Association (HCA). Tim enjoys night-time mountain biking and has a secret hobby of playing the piano! He is responsible for the overall leadership of the Group and feels honoured to work with such a highly skilled and fantastic team. Tim also sits on the Board of the Homecare Association and the Board of the Surrey Care Association.
Kristen Deeley
Operational Manager and Business Development ManagerKirsten has always been incredibly passionate about enabling the individuals we support to experience as many opportunities as possible that will enrich and fulfil their lives. Her career has spanned various sectors in Health and Social Care, including hospitals, day centres, and residential care, where she worked with both children and adults, supporting a variety of complex needs. She is also a Board Director for the local care association, West Sussex Partners in Care. As the Operations and Business Development Manager at Assist Care Group, she motivates staff to deliver high-quality, holistic care, always keeping individuals at the centre.
Becca
PA to the Management TeamBecca drafted the recruitment and strategic plan but seems to have taken it a bit too seriously. She is currently nurturing our future team members while on Maternity Leave. We adore her drop-ins and cuddles. When Becca is not working on our long-term recruitment plan, you’ll find her keeping everyone in check as the PA to the Management Team.
Jo
Book keeper and PayrollJo is a vital member of the team, and that’s not just because she manages payroll! She is always available to address any payment or invoice inquiries and adds a lively touch to the office with her excellent sense of humour!
Emma
AdminEmma joined in 2021 to cover both of Becca’s maternity leaves! She provides administrative support across the Group and manages the variations for the Surrey Branch. Helpful, supportive, and incredibly efficient, the entire team benefits from Emma’s invaluable assistance.
Beryl
Morale OfficerAs our dedicated Morale Officer, Beryl, the Australian Labradoodle, plays a crucial role in uplifting the spirits of our team and customers alike. With a natural gift for providing comfort and spreading joy, Beryl specialises in therapeutic cuddles and emotional support, making her an invaluable asset to our care company.
Surrey
Nicole
Area ManagerNicole embarked on her journey with ACG in 2021 and swiftly climbed the ranks to become a Field Care Supervisor for our Horley, Reigate, and Redhill area. You’re in exceptional caring hands with Nicole.
Tracey
Area ManagerTracey’s career in care is a textbook success story! Starting as a carer in 2001, she now serves as our dedicated Area Manager, always ready to roll up her sleeves and provide top-quality care. Tracey is a seasoned professional, and if she is assigned to care for your loved one, you can rest assured they are in the best hands!
Adam
Branch ManagerAdam brings extensive experience from his oversight of HomeFirst Hospital Discharge services in Horsham, where he skillfully managed large teams of community carers. Alongside his responsibilities in Surrey, Adam is leading the launch of our new branch in Horsham, expanding our services and areas of expertise into a new county.
Elaine
TrainerElaine ensures that our staff members are consistently updated with the latest training, enabling them to maintain the delivery of excellent care. Since 2003, Elaine has been an integral part of our team, progressing from a carer to a Field Care Supervisor and now serving as Surrey’s dedicated trainer. Her knowledge of the Care Industry is unparalleled; there’s hardly anything she doesn’t know!
Karen
RecruitmentKaren joined the team in July 2023 and has since been dedicated to developing our long-term recruitment strategy. With a diverse background in care, Karen frequently assists with Care Calls, manages diary notes, and promptly responds to coordinator calls.
Ashraful
Area ManagerAshraful has recently joined Assist Care Group. He is originally from Bangladesh, where he worked as an Executive at two multinational companies. Driven by a thirst for knowledge, he made the exciting move to the UK to pursue a Master’s degree at Portsmouth University, all while juggling his role as a dedicated Field Care Supervisor.
Michelle
Care CoordinatorMichelle has been with us since 2003 and is a seasoned professional, known as the go-to problem-solver in the office. Serving as our Senior Care Coordinator, Michelle has the ability to manage rotas effortlessly in her head. If a Carer calls in sick, Michelle promptly rearranges the rotas of 15 staff members to ensure that customers receive the best possible service without overburdening the carers with long travels. Just make sure not to leave a tea stain or your plate on the kitchen worktop – Michelle has a keen eye for orderliness!
West Sussex
Charlotte
Field Care SupervisorCharlotte joined our West Sussex team in 2019, initially as a Carer and swiftly advancing to FCS shortly after. She adores her job and willingly offers to work on her days off… and we certainly aren’t complaining! Charlotte is currently making great progress towards completing her Level 3 qualification, although her superb care, kindness, and compassion for our customers and staff require no formal certification.
Danielle
Care CoordinatorDanielle serves as the coordinator for the Western area. We can always tell when she’s in the office because her vibrant personality brightens everyone’s day and brings smiles all around. Plus, she’s a tech wizard and incredibly skilled with that computer thing that keeps everything organised!
Louise
Deputy ManagerLouise joined us in 2005, initially taking the lead in our quality and compliance efforts, eventually progressing to the role of Deputy Manager. Louise ensures that everything is meticulously in order and rarely anything escapes her attention. You can rely on Louise for assistance with anything and expect first-class support along with a compassionate ear.
Kara
RecruitmentKara is our West Sussex Recruiter, having taken on various roles since joining us, from Carer to FCS to Coordinator, and now excelling in her role as a Recruiter since her return from Maternity Leave. Kara consistently impresses us with her readiness to step in and offer assistance whenever needed.
Lucy
Field Care SupervisorLucy joined us as a Carer in 2019, and when an opportunity emerged to become an FCS, Lucy eagerly seized the chance. Since then, she has significantly grown in confidence and successfully completed her Level 3 certification. Lucy embodies kindness, care, and compassion, making an exceptional contribution to our team.
Melanie
Field Care SupervisorMelanie is an experienced Field Care Supervisor dedicated to supporting our team in delivering exceptional, person-centred care. With a strong background in overseeing care plans and staff guidance, she ensures our high standards and commitment to customer wellbeing are upheld.
Sheila
Care CoordinatorSheila joined West Sussex in 2011 as a Carer. Although she left in 2015, she swiftly returned in 2016, realising she couldn’t live without us. Sheila embraced the challenge as FCS and rapidly earned the respect of her colleagues. She has now transitioned from her role as FCS to her position behind the desk as a Care Coordinator, ensuring that everyone receives the care they need and deserve, without compromise!
Sue
TrainerSue is much more than our Trainer and former Nurse. She provides support to our staff during challenging times, helping them to enhance their skills and manage their roles. Sue is also involved in recruitment and, when necessary, efficiently allocates visits. She readily offers her expertise for Safeguarding matters and any feedback we receive.
Loreen
Field Care SupervisorWith a background as a Senior Carerer, Loreen provides knowledgeable leadership as a Field Care Supervisor. Her hands-on experience and commitment to customer-centred care ensure that our team consistently delivers compassionate and dependable support to each individual.